White Hat Ops for SEO, PPC in Houston

Content Marketing is the new strategy, or is it?

Well, we at least know that SEO just for SEO’s sake doesn’t exist anymore.

Content Marketing is a fairly new term for what strong search engine marketing has known all along. It is the broader approach to creating strong digital content your targeted audience can use to make decisions and stay informed. When they have a question or need help, you want to be the first answer they find and trust.

We create your content marketing strategy based on:

  • Analyzing your target audience
  • Creating personas for your market
  • Target your buyers and decision makers higher in their conversion funnel
  • Create organic and natural content placement
  • Monitor channels for lead and cross-channel context

SEO is still important, in fact just as important in digital content publishing

Managing Search Engine Optimization is a table stake in the game. It hasn’t gone away, in fact it continues to advance technically. Search engines now expect everyone in business to know the web guidelines and follow them. But, we want to help you stay ahead of the game. Find and reach your newest customers and increase their lifetime value with early stage awareness. We focus on helping create relevant and valuable content that is a real resource for your audience. Time is too valuable. We don’t create content just to hit publish based on how often someone said you should be in front of your market. We focus on creating content your potential customers find valuable, and helping develop evergreen, well optimized content that can meet your goals.

We will use current analytics to understand your buyer’s metrics, set new tracking parameters, and focus on consumable content that leads new customers to you from multiple channels.

Want to know more about the Content Marketing competitive advantage? Contact White Hat Ops for more details.