Local Search Marketing and Optimization


Local business search finds the location near you.

Being found in search engines is great for your business. Being found locally at the moment someone needs your services is better.

Local search is the ability to let people find your business in relation to their location. The consumer-driven search relies on maps and apps, being easily found near your customer’s location and telling your story quickly to bring them to you. With nearly every customer able to provide online content such as reviews, likes, +’s, and photos, leveraging these resources can bring new customers.

We design a local search strategy so customers easily find you.

Audience Targeting

Determining where your customers are and how they search (mobile, social sites, reviews) is part of persona development for marketing. We work with your management team to create a clear strategy for engaging your audience where they are.

Profile Audits and Management

Consistency in NAP (name, address, phone) across websites, review sites and social profiles is one of the most important factors in Local search. We audit your existing online profiles for consistency and guidelines for best placement. We look for technical issues that may prevent correct listings from showing and outline a strategy for improved placement.

Multiple Location Optimization

Houston is a big spread-out place – 600 square miles! We work with companies that manage neighborhood locations and branches across the country. We make sure search engines know how to index and rank your multiple profiles.

Location SEO Strategy

If you have single or multiple locations, Google has not always been kind or helpful.   We outline a strategy for improved placement using both on-page and off-page elements from citations such as Google My Business Pages and schema mapping.

Want to position your company and brand in local search results? Let WHO Marketing, your Houston SEO company, optimize your site for proximity, manage your review profiles, and help you reach new customers in your geographic area.

Contact us for local search optimization today!