SearchHou: Cost Effective Vine Campaigns To Reach Millions

How a custom jeweler's creative Vine campaign reached six million loops

Last year, Danny Gavin, VP & Director of Marketing for Brian Gavin Diamonds, was tasked to find a cost effective method to compete with established online and local competitors through the use of social media that would establish brand identity, increase web traffic and increase sales. With the increased buzz surrounding emerging social platforms, Danny decided to foray into the world of Vine, a short-form, video-sharing service hardly touched by jewelry companies. With the help of some of the world’s top ‘viners’, Danny and his team rolled out an integrated marketing campaign, producing sparkling results right from the get-go, generating over a million viewings in the first few weeks.

In this session, Danny will explore the steps to his campaign's success, including: 

• How to create a big splash using social

• How to produce content that works on Vine

• How to judge the success of a Vine campaign

Speaker Danny Gavin


Wed, March 9, 2016
7 p.m. - 9 p.m.
(GMT-0600) US/Central


The Black Sheep Agency
611 W 22nd Street
Houston, TX