Customs Import Broker Penalty Recovery Case Study


Disappearing Google search results and an outdated site required an audit and review to create a new lead generation strategy. 




Technical audits and research revealed a sharp drop in search traffic and impression share aligned with specific release dates of Google alorgithm updates. Research into the link profile showed a consistent build of spam links and maunal penalty by Google. 


We delivered the bad news quickly and set a strategy for cleaning the link profile and requesting removals. After a full link analysis, we submitted a final disavow list to Google. The links were indicative of other poor strategies in the site, our SEO audit prioritized the site redesign and updated content strategy to reduce non-useful or duplicate pages. 



One year after welcoming the client as a partner the failing search results were reversed and we saw a 320% increase in quality online traffic. We continue to dominate the market share for the client in an aligned strategy of sustainable SEO, PPC and providing useful content as industry experts. Several of their interior content pages now outperform the home page both in organic traffic and conversions.